ART IS EVERYWHERE, FOR EVERYONE!
MoHA is an innovative platform that delivers artworks acquired from artists and collectors to individual and corporate clients. While integrating art into daily life, it ensures artworks remain in constant circulation through a circular economy model. This allows artists and collectors to generate sustainable income, while art lovers can continuously refresh their spaces with reasonable monthly rental fees, without incurring the cost of purchase. MoHA makes art more accessible, sustainable, and profitable for everyone!
ONE STEP BACK
Even before we had an "Add to Cart" button, MoHA was selected for two important programs:
The TÜBİTAK 1812 ThinkBIGGER Entrepreneurship Program 2025 cohort, and the EU-backed EIT Jumpstarter 2025 – New European Bauhaus program.
These supports showed that our vision for a circular economy, sustainability, and accessible art was recognized even in our very first steps. We managed to attract the attention of Europe and Turkey before we even hung any works on walls.
We are still meticulously designing the user experience for those who say, "Should I buy this artwork, or rent it a bit longer?" Because we believe that art should be lived, not hidden. It should be shared, not piled up. It should be experienced, not excluded.
The first steps are being taken for a community that collects points as they rent, doesn't throw away its box, buys if they want, or exchanges if they want. We are on the right path, we believe; others, not us, are saying so. We are not building a new art ecosystem alone, but together.
SUPPORT AND VISIBILITY FOR ARTISTS
MoHA not only brings artists together on a sales platform, but also supports their artistic journeys. By giving visibility to new generation artists, it enables them to share their works with wider audiences. Through exhibitions, collaborations and special projects, it contributes to advancing artists' careers.
HOW IT WORKS?
Discover
Browse MoHA's extensive art collection. Find the works that best suit your style and space.
Rent or Buy
Choose the artwork that suits your needs. If you wish, enjoy the freedom of change by renting the artwork, or add it permanently to your collection.
Asıma is at your door, ready.
Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.
Replace, Extend or Buy
As an individual or corporate client, you can try out artworks before purchasing them and transform your space into a dynamic gallery. At the end of your rental period, consider the option to change your artwork, extend the rental, or purchase it.
Get Art Consulting
Undecided about your art selection? You can benefit from our online art consultancy or on-site assessment service to find the works that best suit your space and taste.
OUR FOUNDER
MoHA (Museum of House Art) is an art platform founded by Beril Demirel with the aim of making art accessible to everyone. It is an art platform that is a proudly female-led initiative. I set out to provide an alternative to the restrictive nature of traditional galleries and the difficulties of accessing works of art, making it possible for everyone to discover and experience art.
Art is now more accessible, dynamic, and for everyone! MoHA (Museum of House Art) creates a new and innovative way to access art by offering artworks through a rental and purchase model.
